Trying to make a great living with your photography business without becoming a “Master Marketer” is like trying to start your car without the keys. I suppose you could eventually do it – but it would take a lot of hard work and time.Most master marketers agree that it takes 5 positive impressions before someone will actually pick up the phone and call you, or will go to their computer and email you. So, unless you have an enormous marketing budget, you need effective but inexpensive ways to make those 5 positive impressions on your target market and get her to take action.There is NOTHING – not the Internet, not direct mail, not television, not radio, not referrals, not anything – that can beat exhibits of your photography all over your community, for bringing in highly qualified potential clients to your photography business. I have proven this to be true in my portrait and wedding photography business, and it will be true for you, as well.Here’s how it works: People start seeing your photography proudly displayed around the community. They see it displayed at their favorite restaurant when they go out to eat. Then they see it when they go to the movies. Then the wife sees it when she has her hair done. Then she sees it again when she does her banking. These impressions keep stacking up, until she just can’t stand it anymore. She HAS to contact you.Here’s why having exhibits around your community is such an effective marketing method – much more effective than the paid advertising most photographers do:1. Every exhibit of your photography carries with it the IMPLIED ENDORSEMENT of the place where your exhibit is located. This is totally the opposite of most advertising you do. You see, if you place an ad in the Yellow Pages, for example, everyone knows you wrote it, or hired someone to write it. It doesn’t have much credibility.But with exhibits of your photography, you are there by “invitation” – or at least that’s what most people believe to be the case. This means the location where you are exhibiting is giving their approval of, and respect for what you do. This is a very powerful psychological marketing tool.2. It’s the single most artistic way to present your photography. It’s like a “one person art show.” It speaks very highly of your artistic prowess as well as your professionalism. Just be sure you only display your best images, and be sure they are up to your finest artistic requirements.3. Exhibits of your photography allow people to closely examine and scrutinize your images with no “salesperson” or other distraction. They can “scratch and sniff it.” They can look at your photography really close up and personal. They can touch it. They can study the composition. They can scrutinize the framing. They can talk openly with their friends who are with them about what they really feel about your photography. No sales person is there. No pressure.4. Exhibits allow you to present your photography the way it should be presented – in appropriate sizes which truly show off your wonderful style. (Key point: never display any of your images without having them beautifully framed, and having them be appropriate sizes for the space they are in.) For example, I prefer to display 24 x 30′s and 30 x 40′s if at all possible.5. Since you sell what you show, by showing beautiful wall portraits around the community, you are much more likely to have your paying clients actually invest in those sizes. Wall portraits are extremely profitable, and clients love them, because they can enjoy them from across the room in their home.So think about who you know. Your friends and acquaintances who own or run local businesses. Think about the other businesses people in the community who would maybe be interested in exhibiting your photography in their business. Think about who you have photographed in the past. Do any of those people own or run a local business? Think about who your spouse knows in the community. All these people are potential exhibit locations.The true key to building the photography business of your dreams is to create a huge demand for your limited supply, and then control the volume of work you do with the price. Getting free exhibits all over town is the best, fastest, and one of the least expensive ways to create that huge demand.
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Perk Ups of Adult Education
When it comes to acquiring education, age really does not matter. Such an opportunity is called adult education which lets adults to start or revive education from any point in their life without the age restriction. It gives people the launching ground to survive and makes them stronger in this highly competitive world of today both educationally and financially.
Many people you know or meet are left with emptiness because they could not do what they actually wanted to do with their lives. Some took wrong choices and preferences, some were dropped out and others were pushed into boring fields which they were not interested in. If while reading this, you are feeling the same way then it’s your story too. For such kind of people who want to reshape, rethink and redesign their educational status, adult education is a directing path which leads them to explore themselves and find the things which they always wanted to.
Adult education is everywhere
Adult education is everywhere. Whether you want to study full-time, part-time, daytime or night-time, it’s your decision. Today’s world offers that much flexibility which no one ever imagined. You can study whilst being present at home or even if you are already employed and want to upgrade your current educational status then education for adults has a lot to offer you with top most the factor of flexibility.
A lot of regular universities are offering this kind of educational courses where people from different backgrounds come and choose the subjects they are interested in. Apart from the regular universities offering these courses, there are many online and distance learning institutes which are dedicated to educating adults and offer a diverse range of subjects, disciplines and qualifications to help them cope up with their busy routines and tough work schedules.
Perk ups of adult education
Getting yourself enrolled in an advanced learning program leads you to climb up the ladder of success and earn you the opportunities to excel in your existing field with much more advanced and enhanced education.
Education for adults becomes crucial when you want to change your current field or line of work and when you do not own the knowledge and expertise to enter the new profession.
The use of online recourses and study material benefits every single individual without the need of following the traditional methods of writing down the lectures.
Successful completion of adult education programs increases the level of self esteem of a person.
As compared to regular learning, adult education is cost saving in many aspects. You study at home hence save travel cost as well as relocation expenses. You eat homemade food hence save money paid previously to campus dining halls and most importantly, the tuition fee is significantly less than the fees of a regular college.
Travel Alert: What You Need to Know About Travel Safety and Security Risk Management
Introduction
If you want to learn about managing the safety and security of your corporate travelers then you will need to read this report.
Specifically we’ll discuss preparation, analysis, management, monitoring and response as it relates to an active and successful travel risk management program.
After reading this article, you should know how to prevent or predict approximately 90% to travel risks and act immediately to improve your own program.
Implementing a successful travel risk management strategy can be one of the easiest corporate actions but the most difficult to get moving.
Too much time is wasted focusing on the wrong areas for assessment and implementation, that results in minor coverage for the major areas of concern.
Here we will simplify the process for immediate action or comparison.
Preparation
Preparation is the primary and key step for all programs, whether mature or developing. Any-and-all information that is collected, especially data, should be consolidated to ensure consistency and accuracy.
Overcoming a “silo” mentally within the organization is also paramount to consolidating.
Intent, progress and resolutions must be communicated to all stakeholders in the most effective medium possible.
Managers should not limit themselves to the more traditional mediums but also include popular social media offerings.
Key messages or content must be trackable or at least acknowledged to ensure potentially life saving information isn’t lost in the vast corporate email inbox or mislabeled as spam.
Each major milestone and change needs to be documented, rated and followed channeled into the communication plan.
Time spent on effective preparation is rarely wasted and will pay dividends, throughout the course of the program’s lifecycle.
Example-Preparation
A relatively small consulting firm, who understood that they had a significant investment in their consulting staff, was able to develop and implement an effective, world class travel risk management strategy in a matter of weeks.
Through a well-structured phase of preparation and mapping they were able to resolve an issue that had consistently been pushed back because they had always assumed the task was insurmountable.
Analysis
Analysis of all key components associated with corporate travel must be conducted.
Travelers
The first and most pivotal is the travelers themselves.
A profile and rating of each traveler needs to be developed.
Questions around health, experience, knowledge, function and even preparation are basic requirements for each travelers threat profile.
With this information managers will be better positioned to make accurate assessments on the overall risk of any journey.
Location
The location visited is the second element.
The threats vary greatly from location to location and generalized ratings are useless if based on such known vulnerabilities.
Trips to a key, developed city warrant different planning considerations than that of a remote location in a developing economic country.
Different cities within the same country may have vastly differing threat concerns too.
Activity
Next is the activity to be undertaken by the traveler.
A conference, factory tour, expedition or client meeting all have differing threats and planning considerations and are not adequately address by a “one-size-fits-all” approach.
Support
Additionally, the level of support afforded the traveler is considered.
This is not only those organic support options such as internal support and providers but that of emergency services, infrastructure and so on.
The time it takes for an ambulance to respond can turn a “routine” incident into a potentially fatal encounter.
The assessment and access to support should be inclusive of routine and emergency situations.
Threats
Lastly, all the known or prevailing threats need to be assessed.
You can never know everything but an overall list and impact/potential outcomes assessment needs to be conducted to complete the process if consistent and measurable results are to be expected.
Many threat factors may be seasonal or vary over the course of the month or traveler’s journey.
Example-Analysis
Due to changing economic challenges, a mid-sized company was pressured to seek new business in developing countries and emerging markets.
Until this point they had always been reluctant to venture into such markets due largely to their perception of risk.
Following structured and less superficial analysis they were able to fully appreciate the actual threats and separate the more emotive elements.
Following consultation with managers and travelers, they successfully expanded their market and sought new business with less competition as their competitors continue to lack the understanding and preparation to successfully pursue potentially lucrative opportunities.
Management
The greatest threat to preparation and analysis is an unsupervised or unmanaged program once the traveler commences travel.
Ownership must be displayed and active management of travelers from a door of departure until a door of return is required.
This must be conducted with frequency of effort and communications to ensure the traveler feels supported and management is across the potential for change and intervention.
This phase is a marathon and not a sprint.
The management of successful programs requires consistency in conjunction with frequency.
Relatively standardized approaches need to be applied to like situations/circumstances for the purpose of efficiency, productivity, safety and cost control.
Demonstrable support is required both within the management group but to all identified stakeholders such as travel management, security, the traveler, families, etc.
Example-Management
A company with tens of thousands of traveling personnel successfully manages the risks and demands of travel with only a handful of people.
Their system and support mechanism is adaptive enough to support individual requirements but automated enough to ensure efficiency by keeping headcount at optimal and minimal levels while leveraging technology.
Their overall strategy is not managed by one department but all departments and stakeholders work in collective unison at each and every stage from departure up to return of the traveler to the office or their place of residence.
Monitoring
Monitoring represents the Achilles’ heel for the majority of travel risk management programs.
Ongoing monitoring of events and activities is required, whether this is carried out by the traveler or higher support function such as HR or security.
Tactical events (those that occur within proximity of the traveler/travelers route) should be scrutinized on a regular basis.
These events are the ones most likely to cause disruption or harm and should constitute the priority of effort.
Wider events or more strategic developments also need to be monitored for change that will impact the traveler or group of travelers.
Tactical events include demonstrations, storms, violence and the like while strategic events include visa changes, political unrest, health crisis and so on.
The actual journey taken by the traveler should be regularly reviewed or automated to report and respond disruption events and threats.
Finally, the individual needs to be monitored outside of the usual performance and reporting requirement to ensure their health and well-being is preserved or unchanged.
Example-Monitoring
Numerous companies have averted crisis and maintained productivity by monitoring developing events.
Changes in weather, strikes, airline delays and even public holidays can occur at short notice and outside of standard policy doctrine.
By keeping “a finger on the pulse” with active monitoring these companies maximize their travel spending and ensure their travelers are highly productive and efficient.
Less vigilant companies who leave the process to static policy and dated knowledge are forced to spend more or suffer unnecessary delays.
Response
Bad things happen to good people all the time.
No plan is complete without a response capacity in support of the affected traveler.
The plan and steps must be painstakingly simple and clear so as to be remembered under the worst of situations.
The plan must be adaptive and simple in implementation so that it can build in complexity and content after the initial activation or call for assistance.
The plan may be infrequently called upon but it should have consistency in application and capability.
All locations, activity, individuals and threats need to be considered and inclusive of the response plan.
Above all, the plan needs to be timely in its application.
A distressed, affected traveler or manager must get the support and collaboration required in the shortest possible time frame.
While the planning and preparation may be measured in days, weeks or months the response should be valued in minutes and hours dependent on the need.
Most companies acknowledge this is not their core competency and therefore part or all of this function is outsourced for maximum return and results.
Example-Response
A “seasoned traveler” from an acclaimed academic institution became unwell while traveling for work purposes.
Despite years of experience and seniority at the institution they had in fact very little knowledge or experience when it came to emergencies or supporting medical services in the location they were when they became ill.
As a result of poor choices, lack of knowledge, no support, limited integration coupled by a litany of local challenges the individual nearly died.
It was only through the swift and successful actions of a concerned spouse, engaging a far more organized process with predictable results, did the individual receive the care and support required to save their life and begin the long recovery process.
Conversely, one company experienced several similar incidents in a single month, however not once were their travelers placed at such grave risk, suffered uncontrolled costs or outright loss of productivity for long periods.
This was all due to a successful and scalable response capacity if and when required.
The Main Travel Safety and Security Threats-Locations and Events
The majority of incidents negatively affecting travelers occur at airports, on the road, accommodation, office/business location, social/leisure locations or result of dynamic change.
Airports
Airports must be included in any action plans or support strategies as it is first/last leg of all journeys and likely to present delays and disruptions ranging from flight delays to targeting by petty criminals.
Accommodation
Accommodation of all kind must be evaluation and included in timely response and advice communications.
Road Moves
Road moves remain the most prevalent and greatest for deadly consequences. Motor vehicle accident rates vary wildly from country to country.
Location
Locations of business activity within the journey plan represent the smallest of impact locations but demand inclusion.
Social and Leisure Activities
Often forgotten with tragic results are social or leisure locations.
This element is likely to be largely unscripted but has a high rate of incidents and events that negatively impact upon the traveler.
Change
The one constant with travel is change.
Elections, violent crimes, attacks an other major news events create change and potential for concern, whether affected directly or not.
Planners and managers need to include this dynamic in the constant monitoring, response and communication plans.
Close
Most agree that travel is inherently risky or laced with threats but far less actually do something about travel risk management as they don’t know where to start or see the task too daunting.
As you can see, it is relatively straightforward to capture 90% of the problem and manage the risk in a few simple steps.
With a methodical and consistent process inclusive of preparation, analysis, management, monitoring and response you too can have a world-class travel risk management program.